New colors are available to spice up your Xbox 360 in the form of blue and pink wireless controllers. Already available at $50 each, the aforementioned-colored controllers deliver the same performance as the standard gamepads, but are targeted towards families who want to have a controller whose color matches that of their favorite animal from Viva Pinata.

Check out the colors below.

Gamers in the UK are hungry for those consoles! No, it’s not the Xbox 360 they’re excited about, neither is it the Wii… it’s the PINK PlayStation 2 that people are dying to get their hands on. Launched in early November, the “girl friendly” console has been in high demand, with one in every two PS2 purchases being pink during the launch week, according to GAME. The store states that the pink-colored console is now in stock, and that parents no longer have to be ripped off on eBay… they can be ripped off in GAME where £130 gets them the much-wanted pink PS2, 2 same-colored controllers, a pink memory card and a copy of Singstar Popworld with microphones.

The colors just keep on coming: Nintendo has announced that gamers in North America will be able to empty their pockets for two more colors of the DS Lite - Onyx and Coral Pink (both pictured). Gamers can do so on September 13.

Nintendo took the opportunity to also announce that New Super Mario Bros. has hit the 1 million unit sales mark after just 12 weeks on sale in the region. Overall, the DS and its game sales are both up more than 300 percent in July alone.

Yes, it seems that pink is the new black these days! Following Sony’s move to pinkify the PS2 and PSP, Nintendo has announced that DS Lite will don the color this Autumn. The new “more vibrant” portable will be available across Europe on October 27.

Nintendo hopes on “brightening up those dull autumn days” with the new Pink DS Lite; it also hopes that the portable will find its home in the “most stylish of bags”. Yes, Nintendo, I’m sure it will be all chic and whatnot with fashionable women and very sensitive men who will have to shell out £100 for the color.

Now that the Pink PS2 has been announced, SCEE sent out word that the PSP will be getting the same treatment in Europe, apparently, the result of a “unique” collaboration with pop star Pink.

The limited edition Pink PSP Value Pack will be available starting October 27 and will include a Pink PSP and all related accessories in pink. According to the announcement, the Pink PSP is all about “confident and powerful attitude for young women” and will “enable [the] PSP to push new boundaries.”

“P!nk is a very credible, very hip, and very unique female superstar - one with an appeal that extends well beyond the known pop music universe. She hits the skaters, the gamers, and the rockers alike” said John Fleckenstein, SVP, International, at Zomba Label Group in New York. “The PSP brand commands a ‘cool-factor’ and edginess that makes this partnership a perfect fit. We’re thrilled to have the opportunity to work with the PSP team and to bring P!nk’s music to the brand’s dynamic demographic.”

The Pink Pack will also include an exclusive Pink UMD featuring the artiste’s latest and best music videos, including Stupid Girls, Who Knew and U + Ur Hand, footage of her latest “intimate UK showcase,” an exclusive interview and the exclusive track “Crash and Burn”, not available on any of her albums in Europe. Additionally, more content will be available to those who register their Pink PSP on yourpsp.com.

This “hip, cool and powerful” Pink PSP will retail for €230 (£170) once released on October 27.

In a move that is sure to be a hit among girls (and sensitive men), SCEE has announced that the PS2 will now also be available in Pink. The new, limited edition Pink PS2 will be available from selected retailers throughout Europe from November 8 and will come complete with Pink colored controllers and memory cards. It will retail for €160 (£130 in UK) bundled with a copy of SingStar Pop.

“The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist,” said Dan Hill, PS2 European Brand Manager.

The new Pink PS2 will make its girly debut at the Leipzig Games Convention that is going on as I write this.