If you hate seeing in-game advertising, get prepared to check off another publisher off your list: IGA Worldwide and Codemasters have signed an exclusive deal that will see a “range of key titles” from Codemasters get “high quality audio, video and billboard advertising content,” including upcoming titles Brian Lara International Cricket 2007 and Colin McRae Rally.

“The fact that another of the world’s leading video game publishers has made the transition to IGA as a one-stop solution for their in-game advertising further demonstrates the strength and business value of our offering and our position as the leading independent company in the industry,” said Justin Townsend, CEO of IGA Worldwide. “Codemasters’ proven ability to deliver globally successful franchises will open up a whole new range of possibilities for the world’s leading brands and agencies, enabling advertisers to reach their target demographics across an exciting range of game genres and platforms.”

The next ColinMcRae Rally and Brian Lara titles are set for release in 2007, with the latter batting into stores in March 2007 on PS2, Xbox 360 and PC.

Codemasters has announced the latest in its blockbuster racing franchise: Colin McRae: DIRT for the PS3, Xbox 360 and PC. Scheduled for release sometime next year, the game will offer intense point-to-point races and then take players further off-road. Scoop:

Race in challenging heavyweight 850bhp cars, drifting on the loose gravel and high-speed blind corners of Hill Climb events along perilous cliff edges. All 12.4 miles of the world famous Pikes Peak International is included, with over 150 precarious turns to negotiate through the Rocky Mountains of Colorado.

How about engaging in multiple car races with Dakar-style trucks and super-powered 4×4s on the toughest desert terrain in Rally Raid competitions? Then there are Rally Cross events, switching between dirt and road racing, where the competition is always tight, fast and collisions with your opponents are inevitable.

With more off-road racing styles to be revealed, Colin McRae: DIRT™ will also offer a dedicated mode for European, International and Global rally championships featuring official 2WD, 4WD, Classic and RWD rally cars.

Colin McRae: DIRT™ will deliver the wheel-screaming exhilaration of off-road racing with the next generation of the series’ sublime car handling and physics system and a devastating new damage engine that ensures players experience every bump in the track, every loose rock, every inch of shifting dirt through the reactive environments.

With an incredible range of off-road vehicles, thrill-packed tracks, modes that make the most of online multiplayer, and more varied events than any other single-championship rally game, Colin McRae is being reborn as a bigger, faster, wilder racing experience.

Apparently, the game will be titled DIRT: Colin McRae Off-Road in USA, with PAL territories getting the abovementioned name.