Setting new records everywhere, and making itself filthy rich in the process, is Nintendo with its Brain Age game which has sold more than 4 million units worldwide. The Americas have gobbled up 600,000 copies, the Japanese 3 million and Europeans 500,000, making it one of the best-selling handheld titles ever.
Brain Age first took Japan by storm with its edition that includes a series of math and memory puzzles designed to keep the mind agile. Even after selling 3 million copies in the 15 months since launch, Japanese sales are not showing any signs of slowing. The title was launched in the Americas and Europe this year and maintains a similar trend of steady weekly sales. Around the world, game players, baby boomers and seniors are intent on keeping their minds sharp by making Brain Age part of their daily routine. For many of them, Brain Age is the first video game they’ve ever played, showing Nintendo’s efforts to expand the audience of players is highly successful.Brain Age is a cornerstone of Nintendo’s new Touch Generations brand, which helps gaming newcomers identify which titles might be appropriate for them. The second title in the brain-training series, Big Brain Academy™, launched in the Americas on June 5 and already has sold more than one quarter million units. Both titles have helped to lay the foundation for Nintendo’s upcoming Wii™ console, which also will include fun, simple games that everyone in the family will want to try.
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