The ESA may have been in major trouble for the past few weeks as publishers Activision, Vivendi and LucasArts left the US-based trade body. No reason was cited for their departures. However, EA has stepped up to the plate to defend the body, criticizing those who left by lambasting their “lack of leadership.”
Speaking to Gamesindustry.biz at a recent press event, Jeff Brown, VP of corporate communications at EA, commented: “They’re a big company and we feel that when you’re a big company you’ve got a responsibility to consumers to work on policy issues which are very, very important to consumers. And the best way to do that is with an industry consensus. That’s the way it’s been done with the ESA in the US, and with ELSPA in the UK.”
He added that EA was not reconsidering its position in the trade body, urging the ESA to make a strong case to its remaining members for their ongoing participation.
When asked about E3, Brown responded that “EA is 100 per cent committed,” adding that other major publishers will also be present at the event to show off their wares. The event, organized by the ESA, will run this year from July 15-17 at the Los Angeles Convention Center.
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