
Viacom and Microsoft have partnered for a mutually beneficial content and advertising deal, one that also carries relevance to gaming. Though terms of the deal weren’t disclosed, Microsoft claims the deal is valued at $500 million.
The deal sees Viacom working to become the “preferred publishing partner across Microsoft’s casual gaming platforms.” The company has three major casual platforms - MSN Games, Windows and Xbox Live Arcade. They also renewed their Xbox Live Marketplace agreement, adding programming from BET to the service that already features video from MTV Networks and Paramount.














