
IGA Worldwide, the largest independent in-game advertising network has announced a 3-year partnership with Codemasters, one that will see them delivering both dynamic and static advertisements into the publisher’s upcoming titles, including the recently released Colin McRae Rally DiRT.
“We are very pleased to be extending our partnership with Codemasters,” said Justin Townsend, CEO, IGA Worldwide. “The company’s dominance in the racing genre is one of the most relevant and important for advertisers, with a very high concentration of the valuable 18-34 male demographic. Codemasters has consistently proven itself as one of the most advanced producers of world class racing and action games and its future portfolio will be no exception.”
The ad agency already reaches 10 million users worldwide, promoting products from Intel, T-Mobile, MTV, FHM, Paramount, Amazon and many more leading products.














