Microsoft has followed up on its US price drops with a similar reduction for gamers across the pond. The company has reduced the Core Xbox 360 console to £179.99 (£20 reduction) and the Premium to £249.99 (£30 reduction); it has also introduced the Elite model in the region for £299.99. This price cut will come into effect starting this Friday.

“We’re pleased to be able to offer Xbox 360 at a new, lower estimated retail price,” said Stephen McGill, Head of Gaming & Entertainment, Xbox UK. “We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience.