July 7, 2007
PS3 Price Cut Coming? Retail Says So. Sony Denies.
Posted at 7:36 pm in Industry, PS3

ps3_price_cut.jpgKotaku first reported of a Circuit City promotional sales flyer that listed the PS3 for $499, hundred dollars less than its current retail price. This sales flyer is reported to be effective starting the week of July 15-21.

Following the above report, GameDaily received confirmation from the retail sector that the price cut on the PS3 will be retail-wide and not just Circuit City, effectively authenticating the price drop. The price drop is scheduled to take place on July 12.

However, speaking to Bloomberg, SCE President Ryoji Chubachi has said that the company has no plans to cut the price of the console “at the present.” Hopefully, Sony’s E3 conference will yield more on this matter.