IGA Worldwide sent out word that they have signed three new partnerships to deliver dynamic advertisements into a range of games. The new partners are Cyanide, Morpheme and Staggan, who have all signed up to offer ads in popular games such as Pro Cycling Manager, United Football and a number of casual games.
Through IGA’s deal with French game development studio, Cyanide, consumers will experience contextual dynamic billboards in Pro Cycling Manager, incorporating the world-famous Tour de France, the worlds single largest annual spectator event. The game allows players to be in charge of one of 60 official teams by managing their tactics and strategies for 180 real-time 3D races.Similarly, the deal with Staggan delivers dynamic billboard ads as well as power-ups and half-time video spots through United Football, a unique massively-multiplayer online soccer game, which gamers can download and play free of charge.
IGA has also signed a portal-wide casual game deal with Morpheme, a wholly-owned subsidiary of game publisher Eidos, for a range of new Morpheme titles including; Finger Frenzy and current top release, Dawn of the Bod. IGA’s network will again provide dynamic billboards and interstitial video clips before and after play. The Morpheme portal www.gimme5games.com receives over one million unique visits per month, mostly in the 16-34M bracket.
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