March 31, 2007
Nintendo Anchors Itself to E for All
Posted at 12:25 pm in E for All 2007, Industry

IDG World Expo has announced that Nintendo of America has signed on as an “anchor exhibitor” for the E for All Expo, scheduled for October 18-21 at the Los Angeles Convention Center.

“Nintendo’s early involvement in E for All demonstrates the importance of a broad consumer-focused event for this industry,” says Mary Dolaher, executive vice president of IDG World Expo. “E for All has been shaped from the ground up with all gamers in mind, and Nintendo has proven its commitment to embracing the spectrum of gamers, as we’ve seen with their launch of the Wii. In addition to being our flagship exhibitor, Nintendo of America Executive Vice President of Operations Don James has agreed to serve on our Exhibitor Advisory Board. I couldn’t ask for a more universally respected colleague in this new venture.”

E for All will be a consumer-oriented show, offering video gamers and anyone interested the chance to play and check out upcoming games. The event also aims to let publishers launch an early and successful holiday shopping season.