March 31, 2007
Kutaragi Insisted on Spider-man PS3 Logo
Posted at 12:14 pm in Oddities, PS3

PS3 Logo

When I first laid my eyes on the PS3, the first thing I had noticed was the Spider-man font used as the PlayStation 3 logo. It broke my heart, and now I know who to blame: Ken Kutaragi!

According to CVG, Teiyu Goto, the “creative force behind the design of PS3,” revealed that Kutaragi was the one who presented the idea to him about using the font since the design of the console meant that the old logo style would look out of place.

“Take the PS2 logo - we created it to blend in with the rectangular shape of the console. Personally, I feel very strongly that the logo would not have looked right on PS3.

“If you really look at the PS3 contour carefully, it is rounded when viewing the console in profile. Rather than creating a typography with all the risks that entails, it was wiser to use the one from Spider-Man, for which Sony has the rights.

“It was also the wish of President Kutaragi, who insisted that I use this typography. In fact, the logo was one of the first elements he decided on and the logo may have been the motivating force behind the shape of PS3.”