March 10, 2007
Second Life Gets amBX
Posted at 8:30 pm in GDC 2007, PC

From GDC comes word that Linden Labs has licensed Philips’ amBX technology to Rivers Run Red to produce a dedicated amBX-enabled environment. This will offer Second Life users the opportunity to feel the virtual world in the real world through environmental hardware which involves light, air movement and rumble. This agreement also extends to “all-new commercially driven experiences for future brand marketing campaigns” between Philips and Rivers Run Red.

Philips also mentioned that it will be working on the development of solutions for open source Second Life client software to enable users to create new real world effects.

The amBX platform lets developers use light, color, heat, sound and air flow in the real world to add life to their game. This is done through various peripherals that range from LED color-controlled lighting to desktop fans, all of which are now available in the market.