If there’s one thing to be learned from game movies, it’s that they are horribly done - Street Fighter comes to mind. But that’s not stopping Capcom from letting others butcher their games: the company is reported to aggressively push its franchises to be made into movies. The publisher has already signed up with Sony Pictures to create another Street Fighter movie focusing on Chun-Li (the movie is due in 2008).
Capcom, according to this Hollywood Reporter article, has hired Germaine Gioai to serve as Senior VP Licensing in its Los Angeles Office. Her job is to link with Hollywood studios to create games based on the company’s franchises, including Devil May Cry, Lost Planet and Dead Rising.
Gioai previously worked at THQ, where she formed partnerships with Nickelodeon that resulted in the publisher taking up so many children’s licenses, helping it become a heavyweight in the industry. She plans on taking a new approach to licensing, one that will see the game’s creators themselves involved in the Hollywood licensing process.
“For the near-term, I’m going to look at the game engines that Capcom has and the capabilities internally at the studios and presumably see if there are things we can take advantage of with properties that might do well with recognizable characters or story lines associated with existing game engines,” Gioia said. “But that always doesn’t work, so it might be a while before certain licensed properties that have been developed from the ground up are out in the marketplace.”
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