July 16, 2006
Ubi Gets Driver’s License
Posted at 12:49 am in DS, GBA, PC, PS2, PS3, PSP, Wii, Xbox, Xbox 360
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Ubisoft and Atari have announced that they have reached an agreement that will see Ubi acquiring the Driver license, as well as most of the assets and all the personnel of Reflections Interactive, the studio behind the now-faded franchise. The acquisition cost the former $24 million (19 million Euros).

In a separate statement by Atari, the company stated that the sale of the Driver franchise is part of its initiative to refocus its portfolio of franchise as well as streamlining the company’s cost structure. Also, Atari will maintain sell-off rights for a three month period for all Driver products except Driver 4, which the company will retail till the end of 2006. Specific financial details of the agreement were not revealed.